Who is Gen Z ?
Young Gen Z consumers are a huge business opportunity.
Generation Z, is the youngest, most diverse and largest generation in American history, comprising 27% of the US population. Gen Z is the name given to the 68 million Americans born after 1997.
The 8 to 25 year-old crowd is and has grown up with technology, the internet, and social media. They are hyper influenced by their devices and communities.These digital natives or Zoomers, live in a world where gaming rules and the boundaries are blurred between real and digital lives. Digitization and hyper-reality are big culture drivers for them.
Typical marketing tactics no longer work. Generation Z are savvy and have grown up on the internet.
Brands today require a different approach to win over younger consumers. Social and global environmental issues impact the buying decisions of Generation Green.
Our Marketing Agency focuses on attracting, while entertaining, educating Gen Z. We work online to drive leads to your business.
Connect with us to learn more about how we engage Gen Z consumers to grow your business.