Like Baby-Boomers themselves, one size does not fit all. Here are some highlighted examples of how Zoomer Marketing worked with their clients to strategically overcome the challenges they faced. Zoomer Marketing provided custom solutions that lead to increased growth among their 55+ consumer.
EDCPro SOFTWARE BRANDING
THE PROBLEM – The company - SCiAN Service is a provider of biostatistics services for clinical trials. They wanted to promote their propriety software EDCPro. The software was only shown buried within their existing company website and had no distinct personality or stand-alone promotion.
THE SOLUTION – Zoomer Marketing created a unique logo design that would complement the existing company brand yet is more contemporary in look and feel. A full website, both desktop and mobile applications were created with video and custom illustrations to showcase the robust and safe electronic data capture system.
THE RESULTS – The new branding has added value to the organization and has gained interest and credibility among the target audience of drug developers looking for a effective solution for their clinical trials. The brand is very unique among the industry competitors and has achieved high awareness in the short time it has been launched.
SENIOR HOUSING FORUM
THE PROBLEM – Senior Housing Forum, a niche blogger had a great following but lacked a sophisticated image to showcase his talents.
THE SOLUTION – Zoomer Marketing approached SHF to propose a new logo to professionalize his efforts.
THE RESULTS – SHF has received increased awareness and positive feedback leading senior executives nationwide. Growth in all social media platforms has occurred exponentially due this immediately recognizable and distinct word mark. As a result of this success, SHF continues to use Zoomer Marketing to brand all their online creative content including websites, e-newsletters and eBooks. A number of spin-off sites are currently underway as a result.
BUXTON FINANCIAL REBRAND
THE PROBLEM – Buxton's existing promotional material was conservative and status quo. It needed to be updated to match a move to an urban setting and to appeal to a more diverse clientele.
THE SOLUTION – The goal was to create a more appealing and progressive brand that was more relatable to the core target audience. Rewriting copy to reach special targeted cohorts of professionals with different financial objectives was achieved and incorporated into a new contemporary website.
THE RESULTS – Feedback by prospects have been positive and solid. Views and time spent on the website has quadrupled. Viewers are contacting Buxton to take next steps and new client activity, a record-breaking year of business growth is a result.
eADVOCATE LAUNCH CAMPAIGN
THE PROBLEM – eAdvocate was a new start-up on-demand service platform that was new to the home care industry.
THE SOLUTION – Zoomer created a new campaign both on and off-line to reach both job seekers as well as potential clients in need of home care services.
THE RESULTS – A solid yet lean campaign yielded over 1500 new signs up of qualified healthcare professionals and targeted online ads and traditional advertising brought business led to first- year profits.
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Zoomer Marketing Inc. Incorporated in November 2004